I’d Rather Be In the Studio!
The Artist’s No-Excuse Guide to Self-Promotion

SELF-PROMOTION ROUTINES PLANNER
While your routine includes all aspects of your life and art, I’m mostly concerned with your marketing routines. A solid commitment to regular marketing actions seems particularly important for the artist who would much rather dive headfirst off of a cliff than do anything with the word marketing in it. See Action 3 in the book I’d Rather Be in the Studio! for help with this planner.

Your marketing routines might include variations of the following:
• Review goals: OBJETIVOS, HAZTE EMPRESARIO
• Post blog entry: ESTAR EN LA ESCENA
• Comment on five other blogs: ESTAR EN LA ESCENA
• Read art books and magazines for two hours at the library: INFORMATE
• Read one motivational book: ME DESBORDA, ESTO ME SUPERA YA
• Read one business book or magazine: INFORMATE
• Read art columns in local papers: INFORMATE
• Watch one art video : INFORMATE
• Send email messages to five contacts just to stay in touch: ESTAR EN LA ESCENA
• Update status on Facebook and LinkedIn: ESTAR EN LA ESCENA
• Write in your journal for 15 minutes: HAZ ALGO
• Send five handwritten note cards with your art on the front: ESTAR EN LA ESCENA
• Visit museums and galleries to nurture your creativity : INFORMATE
• Attend two art openings: ESTAR EN LA ESCENA
• Go to one networking event: ESTAR EN LA ESCENA
• Have coffee or lunch with one artist or business contact: ESTAR EN LA ESCENA
• Visit a nearby city for one day of gallery hopping: ESTAR EN LA ESCENA
• Update your mailing list: ESTAR EN LA ESCENA
• Check out five new galleries online: INFORMATE
• Send two tweets a day on Twitter: ESTAR EN LA ESCENA
• Have artwork photographed: ESTAR EN LA ESCENA
• Send newsletter: ESTAR EN LA ESCENA
• Call to check in with galleries or retail outlets: ESTAR EN LA ESCENA
• Send media releases: ESTAR EN LA ESCENA
• Update website: ESTAR EN LA ESCENA
• Recommend a connection on LinkedIn: ESTAR EN LA ESCENA

Study the list on the previous page. Each item is a legitimate action that is part of at least one artist’s self-promotion ritual. Many are described in detail in I’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self-Promotion. How does each of these items fit into your current routine? What do you need to add to feel like you’re doing a more thorough or well-rounded job? What do you have to do daily, weekly, monthly, or quarterly? Devise a list and change the quota to reflect your goals.

In order to promote myself effectively, I need to do these things each and every day:
In order to promote myself effectively, I need to do these things each week:
In order to promote myself effectively, I need to do these things each month:
In order to promote myself effectively, I need to do these things each quarter:

BUENO
SIN COMENTARIOS
LOS HARÉ CUANDO SALGA DEL ESTADO DE SHOCK

CRAVAN NO TENÍA RAZÓN, NO SOMOS TODOS ARTISTAS, AL REVÉS, NO QUEDA NI UNO SÓLO, NI UNO.

POR CIERTO, ¿Y CUANDO SE TRABAJA EN TU COSA A LA QUE LLAMAN ARTE?rather be

I’d Rather Be In the Studio!

The Artist’s No-Excuse Guide to Self-Promotion

SELF-PROMOTION ROUTINES PLANNER

While your routine includes all aspects of your life and art, I’m mostly concerned with your marketing routines. A solid commitment to regular marketing actions seems particularly important for the artist who would much rather dive headfirst off of a cliff than do anything with the word marketing in it. See Action 3 in the book I’d Rather Be in the Studio! for help with this planner.

Your marketing routines might include variations of the following:

• Review goals: OBJECTS, MAKE YOURSELF A LABEL

• Post blog entry: BE ON THE SCENE

• Comment on five other blogs: BE ON THE SCENE

• Read art books and magazines for two hours at the library: GET INFORMED

• Read one motivational book: OVERWELMS ME, THIS BEATS ME NOW

• Read one business book or magazine: INFORM YOURSELF

• Read art columns in local papers: INFORM YOURSELF

• Watch one art video : INFORM YOURSELF

• Send email messages to five contacts just to stay in touch: BE ON THE SCENE

• Update status on Facebook and LinkedIn: BE ON THE SCENE

• Write in your journal for 15 minutes: DO ANYTHING

• Send five handwritten note cards with your art on the front: BE ON THE SCENE

• Visit museums and galleries to nurture your creativity : INFORM YOURSELF

• Attend two art openings: BE ON THE SCENE

• Go to one networking event: BE ON THE SCENE

• Have coffee or lunch with one artist or business contact: BE ON THE SCENE

• Visit a nearby city for one day of gallery hopping: BE ON THE SCENE

• Update your mailing list: BE ON THE SCENE

• Check out five new galleries online: INFORM YOURSELF

• Send two tweets a day on Twitter: BE ON THE SCENE

• Have artwork photographed: BE ON THE SCENE

• Send newsletter: BE ON THE SCENE

• Call to check in with galleries or retail outlets: BE ON THE SCENE

• Send media releases: BE ON THE SCENE

• Update website: BE ON THE SCENE

• Recommend a connection on LinkedIn: BE ON THE SCENE

Study the list on the previous page. Each item is a legitimate action that is part of at least one artist’s self-promotion ritual. Many are described in detail in I’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self-Promotion. How does each of these items fit into your current routine? What do you need to add to feel like you’re doing a more thorough or well-rounded job? What do you have to do daily, weekly, monthly, or quarterly? Devise a list and change the quota to reflect your goals.

      In order to promote myself effectively, I need to do these things each and every day:

In order to promote myself effectively, I need to do these things each week:

In order to promote myself effectively, I need to do these things each month:

In order to promote myself effectively, I need to do these things each quarter:

Well – without comment!

I will do that when the shock is over.

Cravan isn’t right, not all of us are artists, in reality there is not one left!

By the way: When will the work be done, that we call at least art?